| First air date | June 21st 2010[1] |
|---|---|
| Format | Non-stop music from the 1990s |
| Audience share | 0.2% (August 2011, [1]) |
| Owner | TIML |
| Website | Absolute 90s |
Absolute Radio 90s is a spin-off service from Absolute Radio. Like Absolute 80s, this DAB spin-off service is a rolling music service which plays music from the 1990s. Some of the artists which feature on the service include Blur, Oasis, The Chemical Brothers, Guns and Roses, Portishead, The Stone Roses, Radiohead and Primal Scream amongst others. It was launched on DAB Digital Radio in London in June 2010 and on the Digital One platform on 25 August 2010 and was initially available for one month as a 'test'[2]. However, the availability of the station nationally continued beyond the end of September, and after a strong opening Rajar figure, it was confirmed that the 90s service would continue to be available on Digital One.
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The station was announced in May 2010 when Absolute 80s launched on the Digital One national multiplex[3].
In fact, the station had by June 11, narrowed what the launch song would be down to two - Blur's "Country House" or Oasis's "Roll With It". Even after the two groups have split, the rivalry between the two continues. Potential listeners could decide by going to the stations website. The service was officially launched on Monday, June 21, 2010 by Christian O'Connell at 10am with the Oasis song "Roll With It" being the first song played on the station (with 58% of the vote). It was then followed by a 90s mixtape.
Like its other digital spin-offs, ABSOLUTE 90s also carries the breakfast show from Absolute Radio.
Monday to Thursday
Friday
Saturday
Sunday
The service - which replaced Absolute 80s - was at launch available to the Greater London area via the Switch Digital platform (12A - 223.936 MHz) via the following transmitter sites (Transmitter Power in brackets):
In addition, the station replaced dabbl in Bristol, Essex, London, Newbury, Reading, Swindon and Cardiff[4]. The service is also available on Sky Digital (channel 0203).
Absolute Radio 90s launched on the Digital One platform in August 2010, initially as a test due to run until 30 September 2010[5]. This used the broadcast capacity of Absolute Radio Extra during that station's downtime. The trial was subsequently extended, and in November 2010 it was confirmed that the station would remain on Digital One, sharing with Extra as before, on a permanent basis, and that a new station, Absolute Radio 00s ("Noughties") would launch on DAB in London in December (in the former 90s slot.) As a result of its national launch Absolute Radio 90s has now also been removed from the other local DAB multiplexes it broadcast on (Absolute Classic Rock took over the slot on the Cardiff local multiplex).
As a result of sharing its Digital One slot with Absolute Radio Extra, Absolute Radio 90s is off-air on DAB between 1.30pm and 6.30pm on Saturdays. However, the digital TV and internet broadcasts of the 90s station are uninterrupted and continue throughout this period.
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